Marketing Communications (MarCom)

My career includes founding and operating an advertising agency - the full meal deal of marcom. The channels and media choices have gone through tremendous changes in recent years (remember trade journals?). What hasn't changed are the principals of branding, effective messaging and message delivery.

A well-designed and executed marketing communications strategy is crucial for all businesses, regardless of their size. That means balancing all the various elements that communicate your message, including PR, traditional advertising, promotional activities, sales promotions, and online marketing.


It’s easy for growing companies to lose focus in their marketing communications. Stop wasting your money and effort on weak or inconsistent messages that aren’t getting you the results you need. I help companies become more efficient in both the message and the means by which it is delivered.